It's another media conspiracy!

Perhaps inspired by this documentary about a man who died after having sex with a horse, Channel 33 in Dallas introduces a new feature dedicated to fellating Mustangs.

If you're a regular viewer of Channel 33 news in Dallas/Fort Worth, you may have noticed a new feature on the Thursday night newscast: Mustang Match up. It's a weekly three minute-plus interview with June Jones about the state of SMU football, the Mustangs' upcoming opponent, and pretty much anything that's happening in SMU sports.

Three minutes is a very, very long time in TV news. A typical news package runs somewhere between 1 minute and 20 seconds to 2 minutes. To give a sense of perspective, the typical Channel 33 weeknight sportscast runs just 4 minutes total. Dedicating 3 minutes and 15 seconds to any one subject eats up more than 75% of the usual sports time slot.

More perspective: Barack Obama's acceptance speech got a little over 6 minutes of air time. Whether you consider yourself a Republican, Democrat, or Other, the first black man ever nominated for President by a major U.S. political party is a huge, huge news story.

It got 6 minutes. June Jones will be getting 3 minutes every week.

Is this a major new initiative to cover local college athletics? No. There are no such features planned for TCU or North Texas, the other two Division 1-A (or FBS, whatever you care to call it) Universities in the Dallas/Fort Worth market that sponsor football teams.

Why would a local TV station choose to spotlight SMU, which went 1-11 last season, but not TCU, which has been ranked in the Top 25 of the AP and Coaches Polls 5 times since the turn of the millennium?

Why would a local TV station choose to spotlight SMU, which hasn't been to a bowl in over 20 years, but not North Texas, a school with enrollment over 35,000 that won four consecutive conference championships since the turn of the millennium?

It might have something to do with Ed Wilson.

Back in February, Ed Wilson was named the new President of Tribune Broadcasting. That's the company that owns Channel 33 in Dallas.

But that's not Ed's only position of influence. He also happens to be one of the members of SMU's Board of Trustees.

This goes beyond favoritism for one local University... If you're a Dallas sports fan and 3:15 out of 4 minutes are devoted to SMU football, there isn't much time to tell any other stories. If you're a Cowboys fan, you get a scoreboard graphic. If you're a Rangers fan... No time for highlights. If you're a Stars fan and you wanted to hear something about Stu Barnes retiring and joining the coaching staff... Maybe they'll have time for it tomorrow.

So if you live in Dallas/Fort Worth and you care about sports... You may want to call or email Channel 33 and let them know whether or not you approve of this bold new SMU initiative.